Friday, September 5, 2008

Starbucks brews traditional coffees for Ramadan

Stores across Middle East will offer exotic flavours and delicacies during the holy month. In celebration of the Holy month, Starbucks will provide its customers with the perfect ambience of Ramadan across its stores in the Middle East, by featuring its unique ‘Anniversary Blend’ coffee along with the traditional ‘Arabian Mocha Timor’ blend.  Known for its extra bold taste, the ‘Anniversary Blend’ was introduced in 1996 to celebrate Starbucks 25th anniversary of roasting the world’s finest coffee. Starbucks ‘Anniversary Blend’ and ‘Christmas Blend’ are the only Starbucks coffees that contain aged Indonesian coffees. Starbucks carefully ages coffee, especially for these blends. Arabian Mocha Timor also offers a bold taste combining coffees from Yemen and East Timor, with sumptuous berry notes.  Rana Shaheen, CSR & Communications Manager, Starbucks Middle East & Egypt said: “Starbucks is committed to provide its customers with the best it can offer during this special time of year and there is no better way to welcome the holy month but with the Traditional Arabian coffees coupled with delicious pastries – a perfect treat you can enjoy after breaking your fast.”  Ramadan pastries include the ‘Fig and Coconut Bar’, a delicious fruity filling of plump figs blended with a taste of exotic coconut on a shortbread base. This marvellous combination of fig jam, walnut and biscuit base, topped with a layer of coconut, is designed to perfectly complement Starbucks featured coffees and iced espresso beverages.   Another treat includes the ‘Pistachio Delight’, a mouthwatering and delicious cake, flavoured with pistachio, creamy filling and rosewater, the perfect traditional combination for Ramadan sweets. Customers can also enjoy the ‘Date and Apricot loaf’, the home-made fruity flavor of Arabia with a hint of apricot and a twist of nuts.  
The featured coffee beverage for this month is the classic Iced Caramel Macchiato, a sweet, indulgent treat, available hot as well. Sweet and rich with caramel and featuring a pronounced espresso flavour, Caramel Macchiato delivers an indulgent sweet coffee experience. The cold versions of the beverage provide a revitalising experience for the warm summer months.    An array of coffee merchandise including a collection of Anniversary Blend products, Seasonal and Coffee at Home products will also be available across Starbucks stores exclusively during Ramadan.