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Thursday, September 25, 2008

ARY EXCLUSIVE IN ASSOCIATION WITH du PRESENTS SANGAM An EID IN Dubai Event

International artists Strings, Shaan & Overload to perform together. ARY Exclusive, one of its kind loyalty card by the renowned ARY Group presents SANGAMConcert in association with du and Dubai Shopping Festival Office as part of the Eid celebrations and EID in Dubai initiative by the Government. The event is scheduled to take place on Friday, Oct 3rd at the Tennis Stadium, Dubai Aviation Club. International artists such Shaan, Bollywood’s numero uno singing sensation; Strings-internationally acclaimed and immensely popular Pakistani pop band and Overload, a rage in Pakistan and the latest percussion sensation will enthrall Dubai with their astonishing performances. The opening act will be done by an upcoming local Dubai band 2live.

On the event, Mr. Yousuf Mubarak, Chief Operations Officer, Dubai Shopping Festival Office said, “The DSF Office strives to organize a wide spectrum of events for visitors and residents and the Sangam concert is very much in line with our aim of catering to a diverse range of audiences. This event is our way of sharing and spreading the festive feeling of ‘Eid in Dubai’ throughout the city, especially since it hosts a multi-cultural society.”

Speaking on the event, Mr. Mohammed Iqbal, Vice-Chairman & CEO of ARY Group said, “Sangam is an extension of our ongoing EIDIYAH promotion by ARY Exclusive wherein customers are entitled to get anywhere from a guaranteed 20 % to 100 % value back on purchasing from ARY or our brand partner outlets. We want people to enjoy and live the spirit of EID and Sangam will certainly provide them a great experience”.

“Our aim is to have a good show and total entertainment for audiences; all the artists we are bringing in are internationally acclaimed and very popular. The tickets are priced at Dhs. 150, Dhs. 250 and Dhs. 500, however in actual it will be free of cost as tickets will have coupons of the face value which can be redeemed at ARY jewelry and brand partner outlets hence 100 % Eidiyah with an opportunity to watch this magnanimous concert”, added Mr. Arjun Kumar, General Manager Marketing & Events – ARY Exclusive card.

“du is committed to changing the way people communicate, bringing them together through common interests. We are pleased to be associated with Sangam which aims to bring communities together, as we all get ready to celebrate Eid.” said Farid Faraidooni, EVP Commercial, du.

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